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A Great Example of PR Using Data

Posted on October 4, 2013 by forrestandersonFebruary 4, 2015

In my most recent posts I’ve talked about the importance of PR using data — whether big or little — to drive what it does, so that PR contributes to achieving business goals. David B. Rockland, who heads the research … Continue reading →

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It’s Not Big Data, It’s Analytics

Posted on September 26, 2013 by forrestandersonFebruary 4, 2015

As I mentioned in my last Blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer, 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing … Continue reading →

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Big or Little as Long as It’s Data

Posted on July 10, 2013 by forrestandersonFebruary 4, 2015

Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data … Continue reading →

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Must-read new paper: Social Media Measurement: A Step-by-Step Approach, by Angie Jeffrey

Posted on June 10, 2013 by forrestandersonFebruary 4, 2015

The Institute for PR has just published a great new paper by Angie Jeffrey, an expert in PR Measurement and member of the IPR Commission on PR Measurement and Evaluation. If you are interested in Social Media Measurement, this paper … Continue reading →

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Corporate Misalignment: When Communications Is Not the Answer. A Case History

Posted on June 5, 2013 by forrestandersonFebruary 4, 2015

Client ChallengeWhen I was the Research Director for GolinHarris, we did a communications audit for a national bank. It had grown through recent mergers and acquisitions with smaller regional banks, and management wanted to re-launch the enlarged entity as a … Continue reading →

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How to Evaluate the Contribution of CSR or ESG Programs to Achieving Business Goals

Posted on May 13, 2013 by forrestandersonFebruary 4, 2015

I recently worked with a client who wanted to demonstrate a social-good program (SGP) the company was doing with schools makes a positive contribution to achieving the organization’s business goals.How We Did ItMy client’s product is only available to people … Continue reading →

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Check out Joan Trezek Blog on importance of stakeholder input

Posted on May 1, 2013 by forrestandersonFebruary 4, 2015

I met Joan Trezek at an IABC event we both attended. We had a lot in common, including a belief in the importance stakeholder input when managing relationships. It turns out a couple of her recent Blogs are on this … Continue reading →

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Social Media Top 10s from Katie Paine

Posted on April 29, 2013 by forrestandersonFebruary 4, 2015

Katie Paine just published a new issue of the Measurement Standard with three great Social Media Top Tip articles: Top 10 Social Media Keys to SuccessTop 10 Social Media Mistakes to AvoidTop 10 Social Media Measurement Tips … Continue reading →

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Excellent Post on Importance of Understanding Someone Else’s Point of View

Posted on April 24, 2013 by forrestandersonFebruary 4, 2015

From HBR Blogs: http://blogs.hbr.org/cs/2013/04/how_to_really_understand_someo.html. The authors argue this to be critical to influence. … Continue reading →

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Great IPR Post from Sean Williams on Influence

Posted on April 11, 2013 by forrestandersonFebruary 4, 2015

I’ve written before about the importance of defining what it is you are trying to achieve and measure. Sean Williams is my colleague from IPR’s Commission on PR Measurement and Evaluation. He wrote a paper looking at what social media … Continue reading →

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