If you find these monthly e-letters from me useful, please forward them to anyone you know whom you think might be interested and suggest they subscribe using the form after the article. Thanks very much for your support. And now … Continue reading →
By Forrest W. Anderson In June, I attended a meeting of the Institute for Public Relations Commission on PR Measurement and Evaluation. At this meeting, Lou Williams[i] shared a paper he and Dave Dozier[ii] had written and which they presented … Continue reading →
Last month I wrote about developing messages that are persuasive to target audiences. I focused on getting input from the audience regarding their wants and needs and the language they use to express them. Of course the step that comes … Continue reading →
The article below is based on a presentation I gave to the San Francisco Chapter of PRSA on April 24, 2008. If you’d like to see the slides, which include a case history demonstrating the development of a message, let … Continue reading →
PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: http://www.prsasf.org/phoenix.zhtml?c=200502&p=irol-monthlyProgram. How Much Should You Spend on Media … Continue reading →
By Forrest W. Anderson Do you find yourself wondering what kind of research you need to do to develop a communications program that will be effective? Answering the right questions will take you there. Albert Einstein said: “The formulation of … Continue reading →
By Forrest W. Anderson Do you work with management to develop a set of messages and then develop various media campaigns to get that message out? Do you then follow up with media analysis to determine whether those messages appeared … Continue reading →