Reputation Institute Finds Media Have No Influence on Reputation
Reputation Institute finds media have no influence on reputation. See Elliot Schreiber’s Blog: http://tinyurl.com/3d4j89z
Continue reading →Category Archives: brand management
Effect of Recession on Relationships between Organizations and Stakeholders
The last time I reviewed the tracking data on my website, I found one person had reached it searching this question: What effect has the recession had on relationships between organizations and their stakeholders? Unfortunately, my site disappointed this web … Continue reading →
Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance
Dave Dunn, a colleague with whom I do branding work, recently wrote a white paper (with a little input from me) entitled: “Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance.” You can find it here: … Continue reading →
Real Data on How Best To Manage a Crisis or “No Comment” No Good!
In past articles I’ve suggested that we, as communications and business people, should question our assumptions rather than blindly building programs and campaigns based on common knowledge or our gut feel. However, I do not mean to suggest these necessarily … Continue reading →