Before jumping into social media do general research to determine which social (and traditional) media are most appropriate for your target audience. Check out the article I wrote for the Measurement Standard: http://www.themeasurementstandard.com/2014/07/dont-dive-social-media-learn-target-audience-heres-ask/
Continue reading →How To Link Communications to Your Organization’s Business Goals and Objectives (Part II: Evaluating Your Success Against Your Goal) In my last Blog I wrote about how to set measurable communications objectives that are linked to the business goals of … Continue reading →
How To Link Communications to Your Organization’s Business Goals and Objectives (Part I: Setting Goals) According to research done by Jim Sinkinson, publisher of The Bulldog Reporter, one reason PR practitioners have trouble adhering to the Barcelona Principles is they … Continue reading →
Finally actual evidence from Ad Age that PR agencies understand some of the real potential for big data and analytics: http://adage.com/article/agency-news/pr-agencies-rush-tap-holding-companies-data-streams/292593/.Though the article doesn’t say it, this also suggests small agencies without advertising parents will be at a distinct disadvantage as … Continue reading →
Excellent article from Time.com with the subject title: http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/.
Continue reading →In my earlier Blog, 11 Tips for Doing More Successful Online Surveys, the third tip was “Design the Research Correctly.” By this I mean: don’t do an online survey if some other kind of research is more appropriate.Online surveys are a … Continue reading →
In an earlier Blog I offered 11 tips for doing more successful online surveys. Tip 2 was: Get the research question right. Know what you really want to know and how you will use the information in decision support. What … Continue reading →
In my last Blog, I offered 11 tips for doing more successful online surveys. The first tip was: Understand the business context for the research. Know what business decision will be affected by the research and how. Research Should Help … Continue reading →
Happy New Year! A number of my future Blogs will address how to do better online surveys, such as those we do with SurveyMonkey or Qualtrics. I use and like both. Surveys, when done properly, are a great way to … Continue reading →
A Science News article argues Big Data is bad for science. One comment says it is still good for marketing.
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