Big Data and Politics Article
Great article on Big Data in Politics with viewpoints from Jim Messina and Karl Rove.
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Personal, Segments and Personalization
Great topline analysis of “Persona Based Marketing, Segments and Real Time Personalization – connecting the dots.”
Continue reading →Management Cares about Reputation
Here is an article from Kellogg Insight entitled “A Board’s Eye View of Reputation Management.” Author Roxanne Decyk, Ford Scholar at the Ford Center for Global Citizenship at the Kellogg School, notes that “It is not enough anymore for a director … Continue reading →
Generating Insight from Research Requires Understanding Client Business Issues
My friend and colleague, Mark Weiner, CEO of PRIME Research, LP, recently wrote “Driving the Action: The Ascent of Insights and the Decline of Data” for PRSA’s The Public Relations Strategist. His excellent article closes with four guidelines for transforming data into … Continue reading →
What Big Data Is (From a PR and Communications Perspective) and Why It Matters
As many of you know, I’ve been studying Big Data and how PR and communications people are (or are not) using it.Today, it seems, the most common way we are using it is to spot trends in social media so … Continue reading →
The Potential Value of Big Data to PR and Communications
This Blog is adapted from a comment I made on an IABC LinkedIn Discussion on Big Data, which was initiated by Natasha Nicholson. I am also indebted to comments in that discussion by Mike Jenkins and Sam Ford. In my mind, the … Continue reading →
The importance of doing research before diving into social media
Before jumping into social media do general research to determine which social (and traditional) media are most appropriate for your target audience. Check out the article I wrote for the Measurement Standard: http://www.themeasurementstandard.com/2014/07/dont-dive-social-media-learn-target-audience-heres-ask/
Continue reading →How To Link Communications to Your Organization’s Business Goals and Objectives (Part II: Evaluating Your Success Against Your Goal)
How To Link Communications to Your Organization’s Business Goals and Objectives (Part II: Evaluating Your Success Against Your Goal) In my last Blog I wrote about how to set measurable communications objectives that are linked to the business goals of … Continue reading →
How To Link Communications to Your Organization’s Business Goals and Objectives (Part I: Setting Goals)
How To Link Communications to Your Organization’s Business Goals and Objectives (Part I: Setting Goals) According to research done by Jim Sinkinson, publisher of The Bulldog Reporter, one reason PR practitioners have trouble adhering to the Barcelona Principles is they … Continue reading →
Evidence from Ad Age that PR Gets Big Data and Analytics
Finally actual evidence from Ad Age that PR agencies understand some of the real potential for big data and analytics: http://adage.com/article/agency-news/pr-agencies-rush-tap-holding-companies-data-streams/292593/.Though the article doesn’t say it, this also suggests small agencies without advertising parents will be at a distinct disadvantage as … Continue reading →