Category Archives: Twitter

Transparency in Marketing

Forrest W. Anderson Consulting Posted on by

On January 11, the Associated Press released a story by Ashley Heher about Domino’s new ad campaign, in which it shares Tweets and what appears to be actual focus group footage of people saying less than kind things about Domino’s … Continue reading →

Marketer Beware! WSJ Article on Social Media as a Research Tool

Forrest W. Anderson Consulting Posted on by

Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →