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Category Archives: objectives

Social Media Debate: Setting Goals or Being Where our Stakeholders Are

Forrest W. Anderson Consulting Posted on November 30, 2010 by forrestandersonFebruary 4, 2015

I mentioned in an earlier blog an IABC Networking Nine dinner I attended November 16th. These dinners include about nine people who know something about a specific topic. The topic for the November 16th dinner was blogging. This quickly became … Continue reading →

Posted in blogging, business goals, communications strategy, objectives, public relations planning, social media

Social Media Applications in B2B

Forrest W. Anderson Consulting Posted on August 12, 2009 by forrestandersonFebruary 4, 2015

A colleague on LinkedIn asked “how social media sites could benefit a B2B corporation, and could putting your B2B organization out there also open up potential for damaging info?”One commenter asked that the poster “describe what you mean by ‘potential … Continue reading →

Posted in authenticity, goals, market research, objectives, social media, transparency
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