Primer on Social Media Evaluation
Excellent primer on social media evaluation from Don Bartholomew: http://www.iabc.com/cwb/archive/2009/1009/Bartholomew.htm.
Forrest W. Anderson Consulting
Insight-Based Communications Strategy and Content
Excellent primer on social media evaluation from Don Bartholomew: http://www.iabc.com/cwb/archive/2009/1009/Bartholomew.htm.