Check out Joan Trezek Blog on importance of stakeholder input
I met Joan Trezek at an IABC event we both attended. We had a lot in common, including a belief in the importance stakeholder input when managing relationships. It turns out a couple of her recent Blogs are on this topic. You can check them out here:
http://trezekpublicrelations.com/blog/good-decisions-good-communication-need-stakeholder-input/
http://trezekpublicrelations.com/blog/sound-pr-practices-visible-in-aftermath-of-gun-tragedy/