“How is social media ultimately a PR tool?” Valorie Luther, founder and CEO, Creative Concepts, posed this question on LinkedIn, and it got me thinking. Social media may not only be “ultimately a PR tool” but even the ultimate PR … Continue reading →
Lisa Batchelder, media strategist and writer, asked this question on Linked-In: Do PR and CSR go hand-in-hand? In my mind, Corporate Social Responsibility (CSR) is a part of corporate PR. If you consider PR to be the function that manages … Continue reading →
By Forrest W. Anderson Do you find yourself wondering what kind of research you need to do to develop a communications program that will be effective? Answering the right questions will take you there. Albert Einstein said: “The formulation of … Continue reading →
By Forrest W. Anderson Do you work with management to develop a set of messages and then develop various media campaigns to get that message out? Do you then follow up with media analysis to determine whether those messages appeared … Continue reading →