Client ChallengeWhen I was the Research Director for GolinHarris, we did a communications audit for a national bank. It had grown through recent mergers and acquisitions with smaller regional banks, and management wanted to re-launch the enlarged entity as a … Continue reading →
I recently worked with a client who wanted to demonstrate a social-good program (SGP) the company was doing with schools makes a positive contribution to achieving the organization’s business goals.How We Did ItMy client’s product is only available to people … Continue reading →
I met Joan Trezek at an IABC event we both attended. We had a lot in common, including a belief in the importance stakeholder input when managing relationships. It turns out a couple of her recent Blogs are on this … Continue reading →
Katie Paine just published a new issue of the Measurement Standard with three great Social Media Top Tip articles: Top 10 Social Media Keys to SuccessTop 10 Social Media Mistakes to AvoidTop 10 Social Media Measurement Tips
Continue reading →From HBR Blogs: http://blogs.hbr.org/cs/2013/04/how_to_really_understand_someo.html. The authors argue this to be critical to influence.
Continue reading →I’ve written before about the importance of defining what it is you are trying to achieve and measure. Sean Williams is my colleague from IPR’s Commission on PR Measurement and Evaluation. He wrote a paper looking at what social media … Continue reading →
I recently read a great article from McKinseyQuarterly.com: “Beyond corporate social responsibility: Integrated external engagement.” You can find it here.The article argues: “Traditional corporate social responsibility (CSR) is failing to deliver, for both companies and society. Executives need a new … Continue reading →
I had the good fortune to teach PR and PA Research online for George Washington University’s Graduate School of Political Management in January and February. Perhaps what I like best about the online teaching experience is the “Professor Chats” which … Continue reading →
Frank Ovaitt, President and CEO of the Institute for Public Relations recently wrote a blog on Spotting Bad Research in response to a request from Institute Trustee Maril MacDonald. You can find that blog here. Frank quotes a number of … Continue reading →
One of the problems with PR evaluation has been that each organization that measures does so in its own way. For example, if you are a client organization and have two agencies doing programs for you, and each agency does … Continue reading →