“What You Think You Know About the Web is Wrong” from Time.com
Excellent article from Time.com with the subject title: http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/.
Continue reading →Category Archives: Uncategorized
More Successful Online Surveys Tip 3: Design the Research Correctly
In my earlier Blog, 11 Tips for Doing More Successful Online Surveys, the third tip was “Design the Research Correctly.” By this I mean: don’t do an online survey if some other kind of research is more appropriate.Online surveys are a … Continue reading →
More Successful Online Surveys Tip 2: Get the Question Right
In an earlier Blog I offered 11 tips for doing more successful online surveys. Tip 2 was: Get the research question right. Know what you really want to know and how you will use the information in decision support. What … Continue reading →
One Way Research Can Help You to the Management Table
In my last Blog, I offered 11 tips for doing more successful online surveys. The first tip was: Understand the business context for the research. Know what business decision will be affected by the research and how. Research Should Help … Continue reading →
11 Tips for Doing More Successful Online Surveys
Happy New Year! A number of my future Blogs will address how to do better online surveys, such as those we do with SurveyMonkey or Qualtrics. I use and like both. Surveys, when done properly, are a great way to … Continue reading →
Science News Post on Big Data and Science
A Science News article argues Big Data is bad for science. One comment says it is still good for marketing.
Continue reading →A Great Example of PR Using Data
In my most recent posts I’ve talked about the importance of PR using data — whether big or little — to drive what it does, so that PR contributes to achieving business goals. David B. Rockland, who heads the research … Continue reading →
It’s Not Big Data, It’s Analytics
As I mentioned in my last Blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer, 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing … Continue reading →
Big or Little as Long as It’s Data
Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data … Continue reading →
Must-read new paper: Social Media Measurement: A Step-by-Step Approach, by Angie Jeffrey
The Institute for PR has just published a great new paper by Angie Jeffrey, an expert in PR Measurement and member of the IPR Commission on PR Measurement and Evaluation. If you are interested in Social Media Measurement, this paper … Continue reading →