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Category Archives: New York Times

Marketer Beware! WSJ Article on Social Media as a Research Tool

Forrest W. Anderson Consulting Posted on December 1, 2009 by forrestandersonFebruary 4, 2015

Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →

Posted in market, marketing, monitoring, New York Times, research, social media, stakeholder, Twitter, understanding target audiences
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