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Category Archives: Institute for Public Relations

Alternatives to AVEs

Forrest W. Anderson Consulting Posted on July 19, 2011 by forrestandersonFebruary 4, 2015

I have the great good fortune of teaching an online class in Applied Public Relations and Public Affairs Research at George Washington University’s Graduate School of Political Management in Washington, D.C.  Because I teach online, I am able to do … Continue reading →

Posted in communications planning, evaluation, Institute for Public Relations, media evaluation, PR Research

Jack Felton Golden Ruler Award Submission Deadline 8.1.2011

Forrest W. Anderson Consulting Posted on July 13, 2011 by forrestandersonFebruary 4, 2015

The Jack Felton Golden Ruler Award honors excellence in PR research, measurement and evaluation.  The award’s primary objective is to identify great examples of research used to support PR practice and to publish these case studies on the Institute for … Continue reading →

Posted in communications research, Institute for Public Relations, IPR, PR Research, public relations evaluation, public relations strategy
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