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Category Archives: communications goals

Measurable Objective Is Most Important for Creating a Successful Communications Program

Forrest W. Anderson Consulting Posted on April 27, 2011 by forrestandersonFebruary 4, 2015

In a comment on the interview I did on Jose Mallabo’s Blog (http://tinyurl.com/3oycde7), Jo Ann Sweeney noted she had “found it can take lots of effort to convince clients to spend time … agreeing [on] objectives in advance; often clients … Continue reading →

Posted in business goals, communications goals, market research
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