As many of you know, I take great pleasure in questioning the assumptions we make in business. I’m reading a great book right now named The Power of Habit — Why We Do What We Do in Life and Business, … Continue reading →
Dave Dunn, a colleague with whom I do branding work, recently wrote a white paper (with a little input from me) entitled: “Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance.” You can find it here: … Continue reading →
On January 11, the Associated Press released a story by Ashley Heher about Domino’s new ad campaign, in which it shares Tweets and what appears to be actual focus group footage of people saying less than kind things about Domino’s … Continue reading →
Check out this article on the title topic: http://tinyurl.com/nfcl4b.
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