In my most recent posts I’ve talked about the importance of PR using data — whether big or little — to drive what it does, so that PR contributes to achieving business goals. David B. Rockland, who heads the research … Continue reading →
As I mentioned in my last Blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer, 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing … Continue reading →
Many have commented on Paul Holmes’s call to put “big data at the center.” Paul is one of the luminaries of our industry, and I agree with him completely on this point. However, I would broaden it to include data … Continue reading →
The Institute for PR has just published a great new paper by Angie Jeffrey, an expert in PR Measurement and member of the IPR Commission on PR Measurement and Evaluation. If you are interested in Social Media Measurement, this paper … Continue reading →
Client ChallengeWhen I was the Research Director for GolinHarris, we did a communications audit for a national bank. It had grown through recent mergers and acquisitions with smaller regional banks, and management wanted to re-launch the enlarged entity as a … Continue reading →
I recently worked with a client who wanted to demonstrate a social-good program (SGP) the company was doing with schools makes a positive contribution to achieving the organization’s business goals.How We Did ItMy client’s product is only available to people … Continue reading →
I met Joan Trezek at an IABC event we both attended. We had a lot in common, including a belief in the importance stakeholder input when managing relationships. It turns out a couple of her recent Blogs are on this … Continue reading →
Katie Paine just published a new issue of the Measurement Standard with three great Social Media Top Tip articles: Top 10 Social Media Keys to SuccessTop 10 Social Media Mistakes to AvoidTop 10 Social Media Measurement Tips
Continue reading →From HBR Blogs: http://blogs.hbr.org/cs/2013/04/how_to_really_understand_someo.html. The authors argue this to be critical to influence.
Continue reading →I’ve written before about the importance of defining what it is you are trying to achieve and measure. Sean Williams is my colleague from IPR’s Commission on PR Measurement and Evaluation. He wrote a paper looking at what social media … Continue reading →