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Free Articles and White Papers

• How to Evaluate Public Relations
• Measuring the Strength of Relationships
• Projecting the Value of a Marketing PR Campaign
• How To Choose an Issue
• Developing Messages that Work
• Developing Messages that Work, the Management Side of the Equation
• Triangular Communications
• Triangular Communications by Williams and Dozier
• How Much Should You Spend on Media Evaluation?
• The Question is Everything
• Testing PR Messages
• Arthur Page Society: The Authentic Enterprise
• Creating CEO Crib Sheets
• Managing and Avoiding Crises
• Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance