Dave Dunn, a colleague with whom I do branding work, recently wrote a white paper (with a little input from me) entitled: “Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance.” You can find it here: … Continue reading →
Good, common sense article on market research: “Beware the Perils of Market Research.” Read the article at: http://tinyurl.com/y895oow.
Continue reading →In past articles I’ve suggested that we, as communications and business people, should question our assumptions rather than blindly building programs and campaigns based on common knowledge or our gut feel. However, I do not mean to suggest these necessarily … Continue reading →
As you may know, I worked with Linhart Public Relations in Denver to do a communications audit of the United States Ski and Snowboard Association. These are the folks who fund and train the U.S. athletes that become the U.S. … Continue reading →
Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →
The Institute for Public Relations today released a new paper by Angie Jeffrey, Bruce Jeffries-Fox and Brad Rawlins on Weighted Media Cost. It examines a sophisticated way to look at media placement data that correlates with business outcomes. Here is … Continue reading →
On January 11, the Associated Press released a story by Ashley Heher about Domino’s new ad campaign, in which it shares Tweets and what appears to be actual focus group footage of people saying less than kind things about Domino’s … Continue reading →
For years I have dreaded sending out holiday cards. It’s simply not something I enjoy doing. Most years I’ve forced myself to do it, but it has become more challenging yearly. Last year I notice an increase in the number … Continue reading →
Here’s wishing you a great holiday season and a happy, healthy and prosperous 2010. Best wishes, Forrest
Continue reading →Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →