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Reputation Management as Change Management — 6 Comments

  1. Hi Forest,

    Thanks for sharing this interesting article and your thoughts. Coincidently, as I was reading it (March 21, 2011—6:20 PM PDT) I was also listening to a story on NPR talking about how TEPCO (Tokyo Electric Power Company) has mishandled communication with its communities/world. In this instance, what sounded like a formerly loyal employee was very critical about the lack of transparency and willingness to share information about the Fukushima nuclear power plant situation it currently struggles with. In this case the reputation damage extends to the actions and exports of an entire country. It seemed to be perfect example of Odum’s points.

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